By Oshuniran Sheriff Ola
It takes an eye for an eye to be resilient,
As it takes an I for an I to be consistent.
And it takes a you for a you to be persistent.
Growing a brand comes in stages,
Taking inspiration from the Rock of Ages,
In the industry, applying touches of rages.
Resilience is showing up when you know what to do,
Creativity is going crazy like you don’t know what to do.
Carving a brand strategy that works,
Restrategizing when it doesn’t work.
Marketing and communication appear easy,
When your target audience goes dizzy.
As your advertisement gives them no option
But patronage a result of strong call to action.
Resilience is showing up
When your brand is not growing up.
Continuous presence through lock-up,
Visualizations through mock-up,
Digitalizing the experience and getting thumbs up.
With one wild card,
Every brand plays their card.
Telling different stories,
Using different creative strategies.
Like the magical story behind a product,
Or the unique selling proposition of the product.
And the emotional appeal that determines conduct.
Fear of missing out that takes consumers out,
Making them take decisions they wouldn’t have taken.
Putting the copy in their face,
Leaving the audience with no option.
Buying becomes the only decision,
Deciding without revision.
This is how a brand builds its vision,
And achieves its mission.
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